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12 of the Best Mobile Marketing Platforms and Solutions

Solutions Review’s editors have compiled a list of some of the best mobile marketing platforms and solutions for businesses to consider.

One of the pillars of any successful marketing strategy is: meet the customer where they are. In today’s digital world, mobile devices are where most potential customers can be found, meaning traditional marketing strategies had to evolve to meet the needs and preferences of a mobile audience. However, not every marketing solution has the mobile marketing tools a business needs. For example, e-commerce companies requires a marketing strategy that looks different from the strategy of a brick-and-mortar retailer.

With that in mind, Solutions Review’s editors have compiled the following list of top-rated mobile marketing platforms and solutions for businesses to consider. Our editors selected these based on each provider’s Authority Score, a meta-analysis of user sentiment from the most trusted business software review sites on the web, and our own five-point inclusion criteria. The list is arranged alphabetically.

The best mobile marketing platforms and solutions


To trade

Act-On - logo

Description: Act-On provides a marketing platform that eliminates many tedious tasks marketers have to deal with by tracking and collecting analytics. The company also offers an SMS and mobile marketing platform to help brands improve communication with customers through SMS marketing and the collection, identification and analysis of behavioral segmentation data. Additional mobile marketing features include demographic segmentation, personalized digital marketing programs, behavioral segmentation, fully integrated SMS marketing and more.


Airship

Airship - logo

Description: Airship is a mobile app experience (MAX) provider that partners with brands in the financial, media, aviation, sports and retail markets. With the Airship App Experience Platform (AXP), the company can help businesses improve the way they manage the full lifecycle of mobile app experiences. Capabilities include contact management, predictive AI, performance analytics, real-time data streaming, in-app messaging, push notifications, customer journey optimization, A/B testing, and more.

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attentive

Attentive - logo

Description: Attentive is an SMS marketing solution designed to help entertainment, retail, food and e-commerce businesses improve customer relationships, amplify their conversational commerce experience, streamline business-to-consumer communication and curating memorable experiences. The platform’s capabilities include customizable sign-up forms, business intelligence, personalized SMS messaging, reporting tools, SMS marketing compliance services, and a range of integrations with leading software such as Shopify, Salesforce, WooCommerce, Zendesk, and more.


soldering

Braze - logo

Description: Braze is a provider of customer engagement platforms that works with customers in retail, e-commerce, financial services, travel, hospitality, media and other industries. Its cross-channel capabilities include everything from email marketing, reporting, data analytics, in-app messaging, machine learning technologies, send time optimization features, mobile notifications, and more. The company also offers SMS marketing features for sending personalized two-way messages that increase engagement, improve retention and re-engage expired customers.


dotdigital

Dotdigital - logo

Description: dotdigital provides a digital engagement and marketing platform with easy drag-and-drop functionality to interact with customers. It has multi-channel capabilities to target customers efficiently. Users can use analytics to send messages at the right time, place, and channel. Dotdigital’s SMS marketing capabilities include incoming message monitoring, autoresponders, special shortcodes, single sends, broadcast messaging, A/B testing, personalization, campaign reporting and more.


Get response back

GetResponse - logo

Description: GetResponse is a marketing software platform designed to help entrepreneurs, online marketers, marketing executives, and businesses with the tools they need to create content, drive sales, and improve traffic. In addition to the other capabilities, GetResponse also offers SMS marketing automation tools to help brands improve their automation campaigns and reach customers directly. Available on GetResponse MAX, these features enable marketers to automatically send bulk SMS campaigns, comply with GDPR, personalize their SMS marketing, analyze mobile marketing data, and create omnichannel marketing campaigns.

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iterable

Description: Iterable is a cross-channel marketing platform that emphasizes unified customer experiences and optimized, measurable customer interactions. The platform helps marketers create, optimize and measure customer interactions and feedback and use that data to improve customer relationships. Iterable’s mobile marketing capabilities enable marketing teams to develop mobile inboxes, build dynamic segmentations that track audiences in real time, create continuity across multiple channels, and Send customizable push notifications, in-app notifications, and text messages.


OneSignal

OneSignal - logo

Description: OneSignal is a customer messaging and engagement solution for businesses in e-commerce, fintech, gaming, news and mobile markets. Omnichannel platform capabilities include mobile push notifications, web push notifications, drag-and-drop email compositing tools, in-app messaging, SMS marketing, a no-code workflow builder, real-time reporting, automated messaging, A/B testing, open-source SDKs, scalability, personalization tools, and integrations with leading software vendors such as Hubspot, Google Analytics, Wix, Adobe Experience Cloud Shopify, and more.


sailthru

Sailthru - logo

Description: Sailthru, part of CM Group, is a cross-channel marketing platform designed to help startups deliver personalized customer experiences across email, web, mobile and SMS. Businesses can use the platform to connect their mobile messaging to a central email platform for better cross-channel messaging that increases app engagement. Mobile marketing capabilities include unified customer profiles, push notifications, personalized in-app messages, message queues, mobile SDKs, event mapping, A/B testing, analytics, AI, lifecycle optimization, and more.


Sales team

Salesforce logo

Description: Salesforce offers one of the most comprehensive and complete CRM products. The platform includes the company’s sales and marketing applications, specifically the Sales and Marketing Clouds, Service Cloud, Analytics Cloud, App Cloud and IoT service. Salesforce’s mobile marketing solution, Mobile Studio, empowers users to drive app engagement, create mobile messaging, develop personalized experiences, and reach audiences on their favorite platforms. Capabilities include custom mobile campaign templates, push notifications, subscriber segmentation, automated messaging,

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TextUs

TextUs - logo

Description: TextUs is a business SMS software solution and real-time communication platform for sales, human resources, HR, healthcare, SaaS, property management, non-profit and financial services companies. The company’s SMS marketing capabilities include opt-out management, organizational mapping, enterprise-level analytics, SMS campaigns, conversation funnel analytics, multipurpose phone numbers, call management, customizable contact properties, advanced search features, contact segmentation, real-time notifications, and more.


Upland Localytics

Description: Upland Localytics is a mobile app marketing and analytics software designed to help businesses develop personalized mobile app campaigns that increase customer engagement, loyalty, and retention. The platform targets retail, e-commerce, media, entertainment, insurance, financial services, travel and telecommunications companies of all sizes. Capabilities include mobile analytics, in-app and external customer data tracking, customer journey orchestration, location-based targeting, predictive analytics, campaign reporting, A/B testing, and integrations with other leading software.


William Jepma
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