MOUNTAIN VIEW, California., November 30, 2022 /PRNewswire/ — Bloom rangeThe World’s #1 Commerce Experience Cloud, Announced Today Bloomreach discovery has deepened its artificial intelligence (AI) capabilities with easier customization for its search algorithms. With these new enhancements, users can create product discovery experiences optimized for monetization based on their customers’ unique buying patterns.
“Bloomreach has been a pioneer in commerce search for more than a decade,” said Raj De Datta, co-founder and CEO of Bloomreach. “We have always believed in an AI-driven approach, combined with simple tools for users to tailor search and category results to their own goals. With our latest release, we jump even further ahead of the one-size-fits-all approach other e-commerce search solutions, enabling companies to tailor the product discovery experience to the needs of their business.”
Most search engines today consider “e-commerce” a singular use. Whether it’s an e-commerce site for a direct-to-consumer fashion brand or a B2B distributor, the same algorithms determine what results a customer sees when they search for an item. In reality, every business needs to prioritize different search results to generate maximum revenue, taking into account customer buying behavior and product range. For example, a B2B distributor needs to show precise results (a customer only buys spare parts for a specific machine), while a D2C fashion brand can use broader results to inspire a different or additional purchase (a customer looking for a black dress may also be interested in a black skirt on sale).
With the new improvements, Bloomreach has optimized its ranking algorithms with the goal of improving rankings on body/tail queries, especially when using segment-based personalization, and giving more leverage to merchandiser rules on category pages without much user behavior data.
Bloomreach Discovery customers can also selectively apply different Bloomreach algorithms through dashboard controls. With these pre-built, intelligent algorithms, search product managers and merchandising teams can customize Bloomreach’s AI to accelerate revenue growth for their specific business goals. Algorithms can be applied to different parts of the site or the entire experience, and those who want more customization through a developer team have API-level control to do so. This ensures more efficiency for commercial teams, more relevance for customers and higher revenue for companies.
Leading companies around the world are driving in double digits turnover increases with Bloomreach Discovery’s balance between AI automation and merchandiser control. Learn more about his possibilities Today.
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to personalize customer journeys that feel like magic. It offers a range of products that drive true personalization and digital commerce growth, including: Discoveryoffering AI-driven search and merchandising; Content, with a headless CMS; and Engagement, with leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-boosting digital commerce experiences that convert on every channel and journey. Bloomreach serves more than 850 global brands, including Albertsons, Bosch, Puma, FC Bayern Munich and Marks & Spencer. For more information, visit Bloomreach.com.
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