To make it big in the real estate industry today, you need to take advantage of all the tools available and with millennials and Gen-Z driving demand in the housing market, social media cannot be abandoned. YouTube is one of many platforms that brokers can greatly benefit from, but how do you turn your viewership into real business?
The industry professionals below don’t just offer advice on how to promote yourself as a real estate agent, they lead by example with YouTube channels that leave viewers wanting more.
It’s no surprise that Ryan Serhant’s YouTube videos of spectacular mansions have racked up tens of millions of views. As one of the most successful and famous real estate agents in the world, Serhant has completed more than $5 billion in sales while taking stock of CEO of SERHANT. brokerage. To top it off, Serhant is a bestselling author, podcast host, educator, and two-time Emmy nominee. He’s also ready to share the secrets of massive growth during his keynote address at this year’s annual HousingWire event in October.
In addition to video reviews of luxury properties, Serhant’s YouTube channel also offers advice on coping with fear in the real estate industry, learning to be confident, and controlling your ego.
Having made a name for himself as a major real estate YouTuber, Grant Cardone’s channel is a wealth of marketing advice, investment tips, and inspirational content for others in the business. And there’s good reason to take what he says to heart. Cardone founded Cardone Capital, an investment company with $1 billion in assets.
3. LeAnn Henri
With a YouTube channel that showcases both her personality and her high-level real estate acumen, LeAnn Henri has been making the most of the platform since 2009. Henri offers her audience a realistic picture of a day in the life of a real estate agent in our turbulent housing market, posting about both the wins and losses of her career.
Not only is Mark J Kohler a real estate investor, he is also a CPA, attorney, bestselling author and video personality for Entrepreneur.com. Kohler is an expert in personal and small business tax law and enjoys sharing his wealth management expertise with the real estate professionals who follow his channel.
Outside of his own channel, Kohler also guest-starred in videos for other real estate professionals, such as this video on the best tax strategies for real estate agents on the Marker Real Estate YouTube channel.
5. Mike Shepard
Ranked in the top 30 social media brokers worldwide and number on social media in both Alberta and Calgary, Mike Shepard is all about helping other brokers master the art of social media marketing.
With nearly 3 million views, his YouTube offers advice on everything from how to dominate as a broker during a market shift? to make one step-by-step blueprint for brokers using YouTube.
A newcomer to the real estate industry, Jennifer Bergman uses her platform on YouTube to help hopeful real estate agents prepare for their new careers. Whether it’s tips for getting a license or insight into profits in your first year, Bergman has no shortage of professional confidence despite her relatively short time in the industry. And her audience can benefit from a healthy dose of positivity in her posts, making the rough days in real estate more manageable.
7. Katie Lance
If you want advice on the intersection of social media and real estate, Katie Lance’s YouTube channel offers actionable tips you can use today. Lance has made a name for himself as a keynote speaker specializing in social media strategy and technical trends for real estate agents. She is also CEO and owner of a social media consultancy, Katie Lance Consulting. Her business focuses on helping tech start-ups, real estate agents and mortgage companies promote themselves on social media to do business.
It’s never too late for your business to take advantage of social media, and YouTube can be a creative and fun way to reach an audience you might otherwise have missed. Now that you’ve got some inspiration from the brokers above, it’s as easy to get started on YouTube as it is to sign up and post your first clip.