Elon Musk continues his overhaul of Twittersaid Tuesday that he came across a closet full of “#StayWoke” t-shirts at the company’s headquarters.
In a Twitter post Musk shared a video of a closet with shelves full of the “#StayWoke” t-shirts.
“Here we are at the merch…and there’s a whole closet full of hashtag wake t-shirts,” he says.
“A super closet,” someone says off-camera.
Twitter co-founder and former Director Jack Dorsey wore a “#StayWoke” t-shirt during an interview with journalist Peter Kafka for ReCode’s Code conference in 2016.
When asked to explain his shirt, Dorsey said the meaning has evolved over time, but “for me… it’s really being mindful, staying mindful and keeping asking questions.”
“Be awake and eyes wide open about what’s happening in the world,” Dorsey said.
He then described what he saw were discrepancies between the coverage of the 2014 Ferguson unrest and the reality on the ground.
“And for me, that was when I first saw this phrase in action — making sure we tell our story, and we tell what’s happening on the ground, and we saw it live on Twitter,” he said.
In recent years, the phrase has come to represent an embrace of progressive activism. With the rise of cancellation culture, many have interpreted “wake up” to describe people who would rather silence their critics than listen to them.
Musk’s takeover of Twitter late last month, after a chaotic back-and-forth legal battle, was hailed in conservative circles — many of whom have been banned from Twitter — as turning the tide against “awakened” culture and ideology.
Musk himself was critical of “waking up.” He did earlier this year ripped Netflix as a “woke mind virus” that makes subscription streaming “unwatchable”.
In another instance, he jokingly tweeted his idea for a new game called “Woketopia…Battle for the Moral High Ground.”
Early Wednesday, Musk vowed that Twitter will “increasingly over time” gain people’s trust “as we get closer to the truth.”