Gavin Rossdale, who is about to tour with his band, Bush, weighs in on Taylor Swift’s recent Ticketmaster mayhem.
When the pre-sale of Swift’s “The Eras Tour” went wrong on Tuesday night, Ticketmaster announced the next day that the public sale of tickets, scheduled to take place on Friday, was canceled “due to unusually high demands on ticketing systems and insufficient remaining ticket stock.”
The announcement left Swift fans “deeply upset” by the announcement.
When Fox News Digital asked Sunday night on the American Music Awards red carpet for his thoughts on the incident, the Bush frontman said, “She’s so popular, I think she crashed the server, which is a super high-profile issue.”
“I don’t know what annoys everyone. It’s exciting. Everyone wants to crash the servers,” Rossdale added to Artists.
Rossdale compared Swift’s crashing Ticket master to the time a speaker caught fire during one of his performances in New Orleans. He named his speaker and said, “It’s our speaker on fire and Taylor Swift crashing Ticketmaster, two cool things.”
Liberty Media CEO Greg Maffei previously explained on CNBC’s “Squawk on the Street” that the presale was open to verified fans who were given a code that would give them access to the sale. They expected about 1.5 million verified fans, but the site was visited by nearly 14 million, with Maffei saying the demand “could have filled 900 stadiums”.
Many fans complained that they queued for hours at Ticketmaster.
“If I’m in Ticketmaster’s queue while it’s paused, I wish I’d never seen a Taylor fast song in my life and I didn’t know who she was,” one fan wrote.
In their apology, Ticketmaster explained that the high demand for tickets hurt the site’s ability to properly manage sales.
“By requiring registrations, Verified Fan is designed to help manage in-demand shows… By keeping bots out of queues and avoiding overcrowding, wait times are reduced and sales run more smoothly,” explained Ticketmaster. “Never before has a Verified Fan sale attracted so much attention – or traffic. This disrupted the predictability and reliability that is the hallmark of our Verified Fan platform.”
The site also stated that 2 million tickets had been sold during the presale, the most ever in a single day.
After the cancellation was announced, resale ticket prices skyrocketed for many of the venues, with even the seats in the nosebleed sections selling for as much as $1,000 — with tickets at the very top of the charts at Arrowhead Stadium in Kansas City, Missouri, selling more than $1,000. 2,000 went.
Swift spoke out about the ordeal on Friday, saying that “it goes without saying that I am extremely protective of my fans.”
“We’ve been doing this together for decades and over the years I’ve brought in so many elements of my career,” Swift continued. “I did this SPECIFICALLY to improve the quality of my fans’ experience by doing it myself with my team who care about my fans as much as I do. It’s really hard for me to trust an outside entity with these relationships and loyalties and unbearable for me to see mistakes just happen with no redress.
“There are plenty of reasons why people had such a hard time getting tickets, and I’m trying to figure out how to improve this situation in the future,” she added. “I’m not going to make excuses for anyone because we asked them multiple times if they could meet this kind of demand, and we were confident they could. It’s really amazing that 2.4 million people got tickets, but it really pisses me off.” many of them feel they went through several bear attacks to get them.”
She concluded, “And to those who didn’t get tickets, all I can say is my hope is to give us more opportunities to all get together and sing these songs. Thank you for wanting to be there. You don’t have any idea how much that means.”
Fans had previously expressed their frustration over it Swift’s silence regarding the situation, with one saying, “@taylorswift13 keeping quiet through it all speaks volumes. We’re all just a dollar sign.”