Mobile operators in Canada already provide 5G coverage to 75% of the population
Four million smartphone users in Canada expect to upgrade to 5G services in the next 12-15 months, according to a recent questionnaire performed by Ericsson.
According to the European supplier, this figure represents 17% of smartphone users in the country. Ericsson also noted that Canadian service providers can help these users realize their intent by targeting consumer segments known to be first adopters of 5G, such as early tech adopters, heavy users of mobile broadband and those who already own 5G-ready smartphones but don’t do that. have a 5G subscription.
The survey, conducted by Ericsson ConsumerLab, found that eight out of ten current 5G users in Canada do not want to return to 4G. However, more work is needed on consumer knowledge of 5G and its benefits as 15% of users claim to be on 5G but use a 4G handset, while a further 18% own a 5G capable device but are not upgraded to a 5G plan.
Jasmeet Singh Sethi, Head of Ericsson ConsumerLab, said: “We have seen the global 5G user base begin to shift towards more demanding mainstream users as more than 15% of smartphone users in the market have made the switch to 5G. These mainstream tech adopters are more value conscious and have higher expectations than early adopters who are driven by new technology. The Canadian results and global trends identified in this landmark consumer report suggest we are moving towards the next wave of 5G. As 5G becomes mainstream, service providers need to prepare for more customers looking to get even more out of their 5G experience.”
The Swedish supplier also stressed that when a market reaches a penetration rate of around 15%, 5G subscriptions move beyond early adopters to the next wave of 5G users. Ericsson noted that Canada is getting closer to reaching the next wave, with 5G market penetration currently at 9%.
Yasir Hussain, VP and CTO at Ericsson Canada, said: “Six in ten Canadian respondents said they want 5G plans to offer more than just gigabytes. Consumers are looking for more tailored network capabilities, such as application-enhanced connectivity, rather than 5G, which itself has measurably improved this year with the mid-band spectrum rollout. This demonstrates the new business model opportunities that the next wave of 5G brings to service providers by bundling digital services and focusing on quality of service for demanding applications such as gaming and extended reality (XR).
Canadians have had access to 5G network services since 2020. 5G networks currently provide coverage for 75% of the country’s population.
Research from Ericson ConsumerLab showed that even though 5G coverage had already reached a high level of coverage, only 33% of Canadian users consider themselves connected more than 50% of the time.
The survey also found that 60% of smartphone users are satisfied with their 5G service provider.