HomeTechnologyMobileIPhone 15 Ultra Leaks, A Glass MacBook, App Store’s Crypto Problem

IPhone 15 Ultra Leaks, A Glass MacBook, App Store’s Crypto Problem

Reflecting on another week of news and headlines from Cupertino, this week’s Apple Loop features the design of the iPhone 15 Ultra, the importance of iOS 16.1.2, the glass MacBook, Elon Musk challenges Apple’s decisions, App Store becomes facing crypto issues, another virtual reality PR moment, and the importance of “The Greatest” ad campaign.

Apple Loop is here to remind you of some of the many discussions around Apple over the past seven days (and you can read my weekly roundup of Android news here on Forbes).

iPhone 15 Ultra design leak

Following on from the discussion of the iPhone 5C-like curves on the upcoming iPhone 15; the turn of the iPhone 15 Ultra (nay Pro Max) to show a little ankle. The latest concept images show off the new curves, as well as the all-important camera and connection:

“Extraordinarily detailed renderings by Saad Ismail (for AppleInsider) illustrate what reports of curved edges, dual front-facing cameras, and the move to USB-C should look like. And the result is an iPhone that’s undeniably modern, yet unmistakably retro.”

(Forbes).

Apple releases iOS 16.1.2

While there are no notable issues, iOS 16 has had a rough ride since its launch along with the iPhone 14 family. As with any software release, the updates address several issues that wide public distribution will always reveal:

“Apple released iOS 16.1.2 on Wednesday with a few fixes and updates. The update comes three weeks after the release of iOS 16.1.1 and over a month after the release of iOS 16.1. This latest iOS includes some security updates, improved wireless carrier compatibility and crash detection improvements for the iPhone 14 line.”

(Cnet).

A glass keyboard for your Macbook

Last year saw one of the most radical physical changes to the MacBook Pro design in five years: the curved edges were squared off and the screen got a little bigger. Still, Apple’s R&D continues to work on some groundbreaking ideas, as a recently published patent demonstrates:

Apple engineers have been researching and filing patents related to the use of glass enclosures for future MacBooks and iMacs since at least 2018 (01, 02, 03, and 04). This week, the US Patent and Trademark Office released an update from one of Apple’s patents related to to a MacBook with a glass body and a softer, bendable glass surface to reduce the impact of typing on solid glass such as an iPad Apple is also considering raised, softer glass keys on a keyboard with touch sensors under every key.

(Patent Apple).

Musk Faced Over App Store “Tax”

Apple’s 30 percent rake on all app sales and in-app purchases on the App Store continues to draw attention. This week the owner of the personal millstone that is Twitter. The (now paused) iOS-only blue-tick program saw thirty percent of the $8 go to Apple. Along with issues surrounding app updates and ad spending on the service, Elon Musk has issued a very public “I like Apple” message

While Musk may have come out swinging a few days ago, it seems he’s calmed down considerably. In the intervening days, Musk has deleted at least one of the tweets memorizing the App Store’s 30% discount. He also complimented Apple’s headquarters just as beautiful.”

(9to5Mac).

Coinbase Facing Impossible App Store

Quick question, would you expect Apple to collect thirty percent of your bank account transaction fees every time you transfer money using a banking app on your iPhone or iPad? What if that bank account was actually a cryptocurrency account where you have to pay a transaction for free every time you transfer money? The former is fine, but the latter attracts App Store fees. What looks weird:

“Apple’s claim is that the gas fees required to ship NFTs must be paid through their in-app purchase system so they can collect 30% of the gas fee,” Coinbase said via its Coinbase Wallet Twitter account. similar to Apple trying to charge a discount for every email sent over open internet protocols.

(Coin base through Forbes).

Apple’s Virtual Reality has a new name

The latest entry to keep Apple’s virtual/mixed/augmented reality headset at the forefront of the discussion brings some changes to the OS name:

“The company plans to introduce the headset as early as next year, along with a dedicated operating system and app store for third-party software, according to people in the know. Internally, the company recently changed the name of the operating system to “xrOS” from “realityOS,” said the people, asking not to be identified because the project is still classified.”

(Bloomberg).

And finally…

Apple’s recent “The Greatest” marketing campaign does more than just advertise the tools and services the company offers. It provides visibility:

“Of course Apple wants you to use their products, but so do Amazon and Google and Microsoft and others. There’s a deeper message: It’s not about whether Apple is subliminally advertising people; most notably, Apple is openly advertising makes for a fundamental humanity of the person with a disability.”

(Forbes).

Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any news in the future. You can read last week’s Apple Loop hereor this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.

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