Last month, Kanye West led to fierce reactions when he uploaded a 30-minute documentary to YouTube showing him seemingly forcing Adidas executives to watch pornography on his phone during a business meeting.
In the clip, Kanye — who’s legal changed his name to Ye last year – one of the executives tells me that the male actor in the video has a voice similar to him, prompting them to ask, “Is this a porn movie?”
You answer matter-of-factly “yes,” and the principal leans back in quite shock and mutters, “Jesus Christ.” Despite his colleague’s obvious discomfort, Ye holds the phone closer to his face.
The exec then pushes Ye’s arm away, and the rapper and his apparent rep later tell the Adidas staff that Ye showed them the porn because of how he feels he was treated by the brand, with Ye previously accusing Adidas of steal his ideas.
“What you’re feeling right now is extremely uncomfortable, and that’s exactly the point,” the rep tells executives. “Because if someone steals this man’s ideas, his creations, it’s like stealing a child. These are all children of his spirit and you kidnapped them.
Adidas had been working with Ye on its Yeezy brand since 2013, but shortly after the documentary aired cut ties as he followed his series of anti-Semitic tirades.
And a new report of Rolling stone has now revealed that the moment depicted in the film is just the tip of the iceberg when it comes to Ye’s highly sexualized and problematic behavior during his nine-year association with the company.
More than two dozen former Yeezy and Adidas staffers spoke to the publication about the “offensive office culture” in the new exposé, and it was alleged that Ye would even share intimate photos and videos of his then-wife Kim Kardashian with employees.
According to the staff, it was regularly playing pornographic videos in meetings while working with Ye, and also letting them watch his own homemade sex tapes showing him having sexual activities with women.
A former employee recalled being shown “hardcore pornography” during a business meeting with Ye and told Rolling Stone, “I thought it was strange at the time, but in keeping with his personality as an edgy performer.”
“Now that I see it within a larger pattern, I feel it was a tactic to tear down a person and establish their unwavering allegiance to them, testing and destroying people’s boundaries,” they added. them to it.
“He’d be in a meeting and he’d talk to you, and he’d be rattling around on his laptop [to play a porn video]claimed another senior employee. “And he said, ‘I know it’s awkward, but I need this in the background to keep me focused.’ And you’d say, ‘Uhhhh, oh-kay.’”
And a young creative Ye met for a job interview in 2018 told Rolling Stone that he saw Ye dancing to his own music upon entering the room. When the interview began, Ye reportedly took out his phone and showed the candidate an intimate photo of Kim, saying, “My wife just sent me this.”
“It was very revealing and personal,” they said of the photo. “I didn’t really react.”
At least once in 2018, Ye has been accused of showing an “explicit video” of Kim to members of Yeezy’s creative team.
When asked about the incidents involving Kim, another former staffer told Rolling Stone, “He’s not afraid to show explicit images or talk about situations that should be kept private.”
The following year in 2019, an ex-employee of Yeezy recalled being shown a text message from Ye that read, “We really need this show because all I’m thinking about is Kim’s butt and this shoe” after a the new models of Yeezy footwear were not made.
BuzzFeed News has reached out to Kim’s representative for comment on these claims.
In October 2019, Ye allowed to having a “full-blown porn addiction” that started after watching a copy of Playboy at the age of 5.
“Some people drown themselves in drugs, and I drown myself in my addiction – sex,” he said during a interview with Zane Lowe.
At the time, Ye said he wanted to “get rid of the habit” because “it’s not okay”, and he became a born-again Christian, launching his Sunday Service choir soon after.
But while Ye apparently thought he was “saved” from his porn addiction during this period, Adidas employees still remembered that things were “really awkward” while working with him.
They revealed that he convinced Adidas to move the Yeezy Calabasas showroom to his Wyoming farm, forcing about 90 employees to commute from Los Angeles or completely uproot their lives.
Ye also regularly chastised one of his employees in Wyoming for her appearance.
One contributor told Rolling Stone: “He’s just obsessed with power, and he’s got all the power and money to get someone to cut their hair, to get someone to lose their weight. To the same person he can start saying things like: ‘You fat slut’, and then this person will still have to be forced to stay, because that’s how they make money. They have a lease to pay.”
Many other companies — including Gap, Balenciaga and Def Jam — cut ties with the rapper after he went on a series of anti-Semitic diatribes, and Ye even bragged in a now-deleted episode of Drink Champs: “I can literally say anti-Semitic things and Adidas can’t drop me… Now what?”
Many people including Friends star David Schwimmer exclaimed Adidas publicly at that time, and #BoycottAdidas began to gain popularity online, as Adidas employees spoke out against their company.
“After a thorough review, the company has made the decision to immediately terminate its cooperation with Ye, cease production of Yeezy branded products and cease all payments to Ye and its companies,” Adidas said in a statement. pronunciation on October 25. “Adidas is ending the Adidas Yeezy business with immediate effect.”