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Newsday TV’s ‘one man shop’ creates full election look for publication’s video coverage

Like many print publications, Long Island’s Newsday newspaper has expanded its digital footprint into video offerings — and this year it tackled offering live coverage of the 2022 election with a new look.

Like many print publications, Newsday is still experimenting with and building out its broadcasting business, so that meant Gregory Stevens, Newsday TV’s creative director, was tasked with covering virtually every on-air graphic the organization used in the video coverage that night.

This included on-air branding, coding Viz and Viz Pilot Edge templates, deciding how the existing set and designing all of the animated elements traditionally used in TV pageants.

Of course, election coverage is often heavily data-driven, so Stevens’ work was much more detailed than just creating a unique look with transitions, gaps, stingers, bumps, and full screens.

While Newsday TV, which labeled its coverage as “LI Votes 2022”, used a common colloquial language for the region, focused on national and regional races, it also ventured into national races, so there was a really wide range of data that had to are accountable for.

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The end result is a red, white and blue look with a repeating star pattern background in two shades of light gray. A check mark was placed in a red box with the brand banner in a box on the right with a row of stars above and below.

Most of the looks were kept clean and simple, with a mostly flat look. In certain cases, depth was added through the use of shadows, and red and blue diagonal elements were also incorporated into the look.

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In addition to the starry backgrounds, repeating outline-only typography was often used in backgrounds, whether for the “LI Votes” branding or on wipes to differentiate between the Republican and Democratic parties, which were accompanied by the traditional icons of donkeys and elephants with stars.

The outline of Long Island itself, as well as stars and horizontal line accents were also found throughout the look.

In addition to election night coverage, the “LI Votes” look was also used for pre-election events, including debates the outlet hosted.

Creating a complete look for one of the most graphical news events of the year, Stevens is likely to have a variety of skills that will come in handy as Newsday TV looks set to expand its reach into 2023, with the possible addition of daily newscasts, a sports show and additional digital-only video segments.

The organization will also broadcast live events from its own theater, called Studio 2, where the debates were produced, Stevens said.

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