Strange world is on its way to turning into one of Disney’s biggest box office bombs in the company’s history, and heated debates are raging over why the animated film has had such a disastrous reception.
There’s a corner on the internet that pins the movie’s failure down to the fact that Strange world has an openly gay character in Ethan Clade, because of course there is.
The more obvious and common sense answer to why Strange world its bombing is that the film received little to no marketing prior to its holiday weekend release. As someone who writes about the entertainment industry like my 9-5, admittedly I’ve heard little to nothing about this movie.
Admittedly, the movie isn’t exactly a runaway success in terms of audiences and critics who got around to it, but it’s certainly not terrible. With a critic score of 74 percent on Rotten tomatoes and an audience score of 61 percent, it certainly doesn’t paint a picture of a hundred million dollar bomb.
Many have been quick to point the finger at Disney for burying the company’s first true LGBTQ+ representation milestone.
Disney’s reasoning behind the minimal effort the company put into marketing Strange world remains unclear. Still, one can’t help but raise an eyebrow as this should have been a giant leap forward for the world’s largest studio in terms of representation.
Of course, the mind behind the film didn’t want the character in question, Ethan Clade, to be reduced to his sexuality.
Perhaps it may come down to Disney’s obvious lack of focus on animated projects, instead its eyes on big-budget live-action spectacles.
The film’s poor performance doesn’t bode well for other animations the company should be working on, including Spider-Man: Freshman Year, but it ultimately blamed itself for failing to allocate an appropriate advertising budget for a movie that cost $180 million to make.
At the moment of writing, Strange world is on track to make a loss of more than $100 million, having made a measly $18.6 million during its first five days in cinemas.