HomeTechnologyVirtual RealitySnap And Rakuten Viber Go To FIFA World Cup 2022

Snap And Rakuten Viber Go To FIFA World Cup 2022

Rakuten Viber and Snap both have packages of AR lenses and interactive experiences to celebrate the FIFA World Cup. Since the two apps joined forces on AR technology last summer, activations like this often go ahead for both companies at the same time, allowing users of both platforms to access high-quality AR content.

But remember that the AR content on both platforms is never exactly the same. Here’s a look at how both companies and their communities celebrate the world’s most-watched sporting event.

Rakuten Viber Experiences

Rakuten Viber is a secure calling and messaging app that added support for AR effects and other graphics last year a partnership with Snap. However, the company is taking that technology its own direction when it comes to the experiences it offers users.

“We are excited to offer our users a wide variety of rewards and interactive content,” Rakuten Viber Senior Director of Growth Top Markets, Atanas Raykov, said in a press release shared with ARPost. “Sharing your predictions, finding the score of the latest game or checking the global leaderboard is as easy as opening the Viber app.”

The World Cup on Viber

Rakuten Viber users can access themed frames for festive photos, as well as to keep track of game score and other features. Users can also supplement photos with a World Cup sticker pack in English and eighteen other languages.

Rakuten Viber has also created a range of gamified lenses, which allow users to score goals with a virtual ball, cheer for their favorite team or take short videos of themselves with footballs flying around their heads.

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And those are just the AR experiences. Rakuten also has channels dedicated to the game, and an AI chatbot for football fans that users can interact with, in and around the big game.

Snap experiences

snap is excited to celebrate the big game as well. And, like Rakuten Viber, they have AR experiences as well as flat and 3D activations in other branches of their app services.

Also see: AR fan engagement from Universal and HBO: Dinotracker AR app and ‘House of the Dragon’ Snapchat lens

“We are thrilled to cover the biggest global sporting event of the year in all of Snapchat – featuring dedicated custom AR experiences and extensive content coverage with localized highlights from every game in over 30 countries,” Snap Inc. Head of Sports Partnerships, Anmol Malhotra, said in a release shared with ARPost.

AR experiences

Snap’s AR offering includes both official and “organic” lenses and filters representing 13 national teams from around the world. There are also new World Cup themes cameos that help you to take action too.

Lenzen National Team Partner - 2022 World Cup - Snap

“Live Garment Transfer” lenses also allow AR testing of the official team kit for five teams: USMNT, France, Saudi Arabia, Belgium and Qatar. This activation also marks the availability of the tool to Lens makers, after developing it internally over the past few months.

Live clothes transfer demo GIF

Other experiences in the Snap universe

Not all of Snap’s World Cup adventures are also in AR. There are also official and organic stickers, themed content on Spotlight and Discover, and special Bitmoji outfits.

Open your Snap Map for a truly global celebration. Posters everywhere who choose to publicly share their celebrations can have their content appear in their real-life location, so you can see what celebrations are like around the world.

I want a good, clean game

No matter what platform you use or how you use it, it’s fun to see these social platforms show their colors for the world’s biggest game. See you at the World Cup!



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