HomeHealthMedicineSt. Elizabeth forms NIL partnership with Kentucky’s Maddie Scherr to support Sports...

St. Elizabeth forms NIL partnership with Kentucky’s Maddie Scherr to support Sports Medicine Services

St. Elizabeth Healthcare announced a Name, Image, and Likeness (NIL) partnership with Kentucky basketball star Maddie Scherr to support the St. Elizabeth Sports Medicine Services and ACL Injury Prevention Program.

“We are committed to student athletes on and off the field and track. This partnership reflects that commitment,” said Matt Hollenkamp, ​​vice president of marketing and public relations at St. Elizabeth Healthcare. “Maddie is a hometown athlete and someone we love following through her high school career at Ryle and her college career.”

Maddie Scherr

This partnership is an extension of St. Elizabeth Healthcare’s current efforts to support student-athletes.

In 2021, the system’s Athletic Training Outreach division provided athletic training services to support 29 middle schools, 10 high schools, Northern Kentucky University, and Thomas More University.

“I’m so excited to return home and play for Kentucky,” says Scherr. “It means a lot to partner with St. Elizabeth because they do so much work supporting student-athletes in high school and beyond. I am proud to be part of that effort to ensure that young athletes stay healthy.

According to Hollenkamp, ​​the NIL collaboration with Scherr is inherently local. “The relationships we form with student-athletes through our sports medicine program are special, which is why we are starting this new program using NIL to showcase top athletes from our partner colleges and universities who are now at the collegiate level,” he says.

Scherr, who returns to her home state of Kentucky after spending two seasons with the University of Oregon, played high school basketball at Ryle High School in Union. Scherr was a McDonald’s All-American, Kentucky Miss Basketball and Kentucky Gatorade Player of the Year in 2020. As a junior, Scherr led the Ryle Raiders to a state championship in 2019.

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Keeping student-athletes healthy is critical to the mission of St. Elizabeth Sports Medicine. The system brings together a network of more than 50 athletic trainers who work with partner physicians and rehabilitation specialists to get every student-athlete back in the game as safely and quickly as possible.

“We know it is important to help our athletes compete on the field and track through injury prevention,” says Hollenkamp. “Student athletes like Maddie are role models who help convey and reinforce this message of injury prevention. They know what it takes and how St. Elizabeth has impacted their lives, their exercise training and staying healthy.

In particular, the ACL Injury Prevention Program, aimed at high school and college athletes, uses stretching, plyometrics, agility drills, and education for athletes to compete safely and reduce the risk of an ACL injury.

Scherr is the inaugural partner athlete with St. Elizabeth and Hollenkamp expects to bring more athletes into the fold.

“We look forward to growing this program and supporting even more student-athletes in 2023 and beyond.”



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