After weeks of chaos that marked Elon Musk’s first month in charge of Twitter, the man himself said the platform’s suspended verification system will be relaunched on December 2. And it will clearly be different than before.
Musk said in a tweet (below) that starting Friday, businesses will get a gold check mark, while government accounts will get a gray check mark. Meanwhile, individuals who pay for Twitter Blue, whether prominent or not, receive the traditional blue mark.
But, more importantly, paying $8 a month for Twitter Blue membership doesn’t necessarily lead to the award of a verification token, as Musk said “all verified accounts are manually verified before the check is activated,” but how exactly this will happen is not yet known. has yet to be revealed. Musk described the decision to process accounts manually as “painful, but necessary”.
When Musk sealed the deal take ownership of Twitter in late October, the billionaire entrepreneur moved quickly to increase the monthly fee of Twitter Blue — the premium tier of the platform that offers additional features — from $5 to $8 in a bid to generate revenue for the company. However, Musk changed it so that the fee also earned you a blue check whether you were a prominent figure, company or organization or not (previously the check marks were only awarded after a verification process).
This led to confusion on the platform as countless impersonators paid the fee to get a blue “verification” sign and then tweeted from what was effectively a fake account.
As a result, Twitter decided to pause Twitter Blue logins and also the verification system while focusing on coming up with a more effective scheme.
Whether the new badges will end the long-running verification saga remains to be seen.
It’s been a turbulent month on Twitter, with mass layoffs also made headlines along with a controversial move to restore many previously banned accounts as part of an amnesty on the platform.
But despite the situation, Twitter is gaining a lot of new users, according to Musk, who said over the weekend that signups at an all-time high, an average of more than 2 million per day in the seven days to November 16, a 66% increase from the same week in 2021.